Email Marketing

It is one of the forms of digital marketing in which mail is used as a form of communicating commercially to an audience. It is best to interact with your audiences directly via email. It involves emailing customers or subscribers to promote a product or service. 

“Email has an ability many channels don't: creating valuable, personal touches—at scale.” – David Newman.

Email marketing can be an effective way of reaching a large audience at a low cost. It helps in reaching out to consumers with just emails which helps in promoting the brand. Not only it helps in promoting the brand but it helps to expand the territory of the brand.

It is easy to implement since there are many automated features. It helps to aware people of the newest product. It drives traffic to the websites and helps in increasing sales. It helps to increase your brand reputation.

Types of Email Marketing

Different businesses use varieties of emails for promoting their businesses. It depends upon the company's goals of what type of email is used. There are many types of email marketing which are listed below

• Welcome email: It is the first email that is sent to the customer who is interested in your product. It can be a subscription confirmation. It is really important because it is the first interaction of business with the customer. So, the welcome email should be formal and engaging. All businesses that do email marketing use welcome emails. For example, if a business doesn't send a welcome email to the customer, the customer will feel less interested in the company's product, which makes the company lose customers.

• Automated email: It is a self-replying email. It is sent automatically to specific customers that are in the email list. It is sent on dates like Birthdays, and anniversaries. It is also sent when the customer subscribes or visits a web page. It is important to engage with the customers. All businesses use this form of email.  For instance, if a business needs to engage with the customer and wants to make potential customers into their customers then they will use automated emails which help engage and encourage them to purchase products or services.

• Event Invitation Email: It is a type of email that is sent to the customers when there is any special event organized by the business. It is very helpful to make customers up to date with the business. It also helps in increasing traffic to the website and makes the event successful. For example, If a business is organizing an event then they sent this email to their customers which makes the people know about the event and increases traffic. It is used by businesses at any type of event. 

• Newsletters: A newsletter is periodically sent as an email that informs your consumers about the latest news, and updates. It is used to promote your service or products to the customer. It provides a general introduction to the product.  For instance, A new product is introduced by the business and it needs to be promoted among the customers. In this situation, businesses will send a newsletter email to every customer by which customers will know about the product. 

• Promotion email: It is an email sent to the customers to know about offers and limited-time deals. It is done to promote a service or product on special occasions. It helps in generating sales.For example, On a special occasion of a new year a business runs an offer on a product.

In this scenario, a promotion email is sent to the customer. This email help to drive more customers and increase sales. Besides this, there are different types of email marketing based on the module of the business.

Best tools for email marketing

To do their best in email marketing businesses should use the best tools that provide all the necessary things. Some of the tools that are considered the best for doing email marketing are:

• Mailchimp: It is an email marketing tool that is considered the best to use in managing your email marketing campaign.It offers a simple automation facility. Mailchimp not only helps in email marketing but it helps in other forms of marketing as well. It is super easy to use you can set up an account then set your audience, customize your site, and create a campaign.

• GetResponse: It is one of the best email marketing tools. It is used to manage marketing efforts. It is designed for mid-large companies. Through this tool, you can build up your website. It is used to send emails and create automation. It is a paid tool and it is easy.

• Campaign Monitor: This tool is used by over 2 million people for  250,000 businesses all around the world. It is used to create automation, create a business communication. It helps businesses to manage new subscriptions, send newsletters, and generate reports.

• Hubspot: It treats every customer as a unique individual arranging by the date. This allows businesses to manage marketing sales. It helps in attracting new audiences due to its unique features. It is user-friendly and easy to use.

The above-listed tools are the best tools to run campaigns and do better in email marketing. It depends upon the objective and goals of the business to use what tools. Also, according to budget and modules, they can use any of the tools which fit their business. 

Jaw-dropping Benefits of Email Marketing 

All businesses use email marketing as a part of engaging and promoting their products or services to people. There is much power in email marketing in this digital marketing which includes:

1. Enable to recognize targeted audience: It allows businesses to target typical groups of customers who formerly purchased a product or service. This creates an influential way to reach people who are more probable to be curious about your products or services. 

2. Cost-effective: In comparison to other forms of marketing email marketing is somehow cost-effective. It is cheap to run any campaign through emails so it helps to reach our target audience at a low price. For small businesses, it helps to reach more people with low money per message. 

3. Sales advancement: Email marketing helps in improving the sales number. You can feature your product or service in your email and acquire more people. If a person is interested in your content a self-automated email will be sent which helps them to know more about the content. 

4. Quicker results: In comparison to other forms of marketing the results shown by email marketing are way faster and more effective. Businesses will target an audience who are already interested in your product or service so the consumer will respond faster.

5. Expand Brand Recognition: About 4 billion people use email worldwide which is a lot if email marketing is done in the right way it helps in increasing the brand name. By providing valuable content to your audience they will recognize your brand and share it with their peer group which helps in increasing the number of people and brand name.

Besides this, there are many advantages of using email as a form of marketing. People use email regularly which makes it easier to interact with customers regularly. In this digital era, the effectiveness of email in digital marketing can’t be unseen. 

This form of marketing has lots of benefits in digital marketing but we can’t neglect the drawback of this form of marketing. Some of the drawbacks of this form of marketing are 

• There is the majority of people don't check their emails which makes it hard to reach out to them.

• It is extremely competitive as many businesses use this form of marketing.

• There can be design issue emails that can be seen in different formats in Androids, iPhones, and desktops which can affect conversion rate.

• Personal data of people can leak. 

These are the major drawbacks of using emails as a form of marketing. To do their best businesses should overcome these things and be up to date with the technology. 

Conclusion

Email marketing is used by both small and large businesses. It is developing day by day and will continue to do. It has great potential to take marketing to the next level in this digital era. As it comes under the practice of digital marketing it will be in for a long time because day by day small to large businesses are digitalizing.