Introduction to Video Marketing

It is a part of digital marketing in which the promotion of products or services is done through a video. Video can form an instant bond between the product and the consumer in a more productive way than text. It helps in engaging more customers and can promote the brand more effectively. 

Video marketing explains the product in a great way. Many businesses use video marketing to engage with the audience and boost sales. A proper video marketing strategy plays a great role in expanding the business number. A better strategy will lead to the expected engagement rate. 

In comparison to the drawbacks, there are huge benefits of video marketing. It is best in drawing more people and boosting the brand. There is many video marketing agency that helps in doing the marketing. By making the video it can be posted on the website or different social media platforms. 

Types of Video Marketing

Different types of videos are used by companies to advertise their product or service. It depends upon the circumstance to use and what type of video is going to publish by the business.

Based on the types of videos they can be categorized into four types which are listed below

1. Brand Video: In this video, businesses provide awareness about their brand, service, and the motto of the business. 

For example, a business needs to promote its brand to the people. For this, they will make a video about the brand and the services it provides. In this video, all the necessary things that people need to know are described. 

2. Demo Video: In this form of video, businesses show the use case, the way the product is made, and the traits of the product. Using this video makes it easy for people to learn how to use the product. 

For instance, A new product or service is launched by the company just recently and it needs to be promoted among the customers. In this case, a demo video is made about the feature and usage of the product or service. 

3. Event Video: At the time of the events, or special occasions companies run this video to engage more people and promote the event. This type of video makes people up to date with the business and what's going on in the business. 

In particular, a company is hosting an event in the office premises and it needs to be advertised on social media platforms and website. At a particular moment, an event video is made describing all the things that are going to happen in the event. 

4. Animated Video: Using an animated video in marketing helps to connect with the customers at a personal level. This type of video makes it simple to understand the brand's uniqueness. 

Such as, A business is trying to promote its products or services and try to inform its customers about them. For this, an animated video is made which makes in engaging people and educates them about the product.

These are the types of videos which is used in marketing. According to the business, it can vary. Besides these videos, there can be other types of videos also used by businesses in marketing. 

Difference between video Marketing and Image Marketing

Many of you must be confused about video marketing and image marketing! 

Both Video and Image marketing are used by businesses. Businesses run video and image ads to bring traffic to the website. Both ads help in targeting a specific audience and support engaging with the people. 

There are many differences between video and image marketing. The dissimilarities between video and image marketing are as follows:

These are the differences between video and image marketing. There are other significant differences also. By analyzing the above differences it is crystal clear that video marketing is much more effective than that image marketing. 

5 Powers of video marketing for your business

The power of video marketing in business can't be neglected. The world is digitalizing day by day and to keep up with this world one needed to adapt to the changes. Among 10 every 8 businesses do digital marketing. Digital marketing helps out racing to more people. Video marketing for small businesses helps them to reach out to many people and can promote their products.

Video marketing is used by almost every business. To do well in this marketing businesses should have all the necessary equipment like a quality camera, speaker, and a good lighting kit. A good spokesperson is also needed as he/she will play a great role in describing and promoting the product. 

Video marketing holds greater importance in small businesses. Marketing video for businesses needs to be creative and unique which must be understood by the people. If it is complicated people will not bother to learn more about the product. It will drive out potential customers. 

Some of the power of video marketing in business are listed below:

1. Increases brand awareness: By doing good video marketing it helps in promoting the brand and more people will come to know about the product or service. If businesses post a creative and engaging video about the product it will reach out to many people which increases brand awareness. 

2. Increases conversion and sales: Video is the best way to reach out to people.The more people watch the more will be on traffic to the website and on social media platforms. It helps in the conversion of the video in a good way as many people will know about the product and buy it which increases the sales of the product. 55% of consumers watch videos before purchasing anything. 

3. Brings out Clarity: The clarity that video brings out to the people cannot convey through any form of media. The first thing consumers do before buying products or services is to understand them. If they can't understand products or services they wouldn't bother to buy them. So, the best thing that video marketing brings is that it makes people understand the brand and its features.

4. Boosts Search engine Optimization: Videos allow a boost of ranking which increases the rank that makes people see your site at first and it increases the clicking rate. People are more likely to purchase products after watching videos. Videos provide an opportunity to add keywords and phrases, which helps increase SEO. The better the SEO the better will be the engagement rate. 

5. Enables social shares: Half of social media users prefer video to any other type of content. People love to share videos that are interesting and that they like. We can see everything goes viral on social media platforms in a short period. If the video created by the businesses has uniqueness and specialty it will be shared by the people which helps in driving more traffic. 

Conclusion

To conclude, Video marketing is suitable to promote products and services. The power of  video marketing cannot be neglected it is going to grow with time and never going to end. Almost every person uses social media at this period so video marketing is an effective way of marketing.

About 59% of the total population uses social media which is a very large number. So, posting the brand video on social media helps in attracting more audience to the official website of the business.