Search Engine Optimization is the process of optimization of your website to rank higher on search engines to get more organic traffic. The higher rank you have on search engines, the more traffic you are likely to get. The ultimate goal of search engine optimization is to increase the traffic on your site for potential clients. SEO is important to gain the upper hand over your competitors.
SEO consists of On-Page SEO, OFF Page SEO, and Technical SEO:
- On-Page SEO: It refers to the SEO practices within the website in order to improve its position on search engines.
- Off-Page SEO: It refers to the SEO practices outside the website to increase its ranking in search engines.
- Technical SEO: It refers to the practices to help search engine crawlers index your website efficiently.
On-Page SEO for Nepali Website: Best Practices
- Identification of Right Keywords: Identification of keywords includes the use of keyword tools, making a list of relevant keywords, identification of target audience, and prioritization of keywords on the basis of search volume and relevance.
- Optimization of Title Tags: Title tags are clickable headlines appearing as the search result’s title. Title tags provide a preview of your content to the users. So, they should be compelling, convincing, and catchy to grab the user’s attention.
- Optimization of Meta Description: Meta descriptions provide a brief summary of the page’s content. They generally appear below the title of a search result and provide an insight of the content.
- Creating Relevant Content: To promote SEO, it is necessary that the content you create is informative and relevant to your audience. Creating content that fulfills the queries of your audience promotes organic traffic and helps you to get a creative boost over your competitor.
- Media Optimization: Media, especially image optimization helps you to convey your information in a more effective and interactive way. However, it is necessary to consider the following criteria:
- Choosing the right image file format.
- Using high-resolution images.
- Resizing and compressing the image.
- Using suitable titles in your images.
- Optimization of URL: Include short, relevant, and descriptive keywords to help the users to understand the content of the page. Using long and complex keywords may promote difficulty among users to remember the URL and it may be cut short.
- Internal and External Linking: Internal linking refers to linking the pages of your own website. Similarly, external linking refers to linking to the pages of other websites. Internal linking helps users to discover content on their own websites. External linking helps to improve the ranking of your website across search engines if linked to reputable and accurate sources.
Off-Page SEO for Nepali Website: Best Practices
- Link Building: Link building refers to acquiring the backlinks of other websites to the pages of your website. Link building with high-authority websites makes your website seem more authoritative to search engines. It helps to improve the visibility and ranking of your website.
- Content Marketing: Sharing or marketing your content is as necessary as creating relevant and reliable content. Finding ways to distribute content helps to attract more traffic and promote your website. Popular ways of content marketing include social media and influencer marketing. Social media and influencer marketing help you to reach a larger audience and attract your target audience.
- Reviews: Reviews help to increase the credibility of your website. Encouraging your customers to leave reviews on your content, product, or website on third-party review sites improves brand credibility. However, you should reply to all the reviews that help customer interaction.
- Local SEO: Local SEO is a strategy that helps your business to be more visible in local search results in search engines. It helps to increase local traffic and brand awareness. Measures like having a listing of your business in Google My Business help to increase your site’s visibility in search results. Publishing posts regularly and addressing reviews are key factors in improving your profile.
Technical SEO for Nepali Website: Best Practices
- Ensure That Your Website Is Mobile Friendly.
- Improve Your Page Speed.
- Fix Broken Pages.
- Fix Duplicate Content Issues.
- Apply SSL.
Every website in Nepal must pay close attention to SEO in order to boost its rankings and improve its online presence. It helps to gain the attention of potential customers or targeted audiences and increases efficiency and reliability. The above post focuses on the best SEO practices in Nepal that a website should adopt to improve rankings.
