Search Engine Marketing Training in Nepal

This module provides an overview of the competence required for keyword research, in addition to equipping the participant with the ability to discover and organize the best possible keywords for their SEM campaign.

• Keyword Research and Selection Techniques: Learn in this course how to get the most out of Google Keyword Planner, SEMrush, Ahrefs, and more with the best keywords to match your audience's search behavior and your business goals.
• Keyword Planning and Organization: Elaborate on a method for categorizing and organizing your keywords into ad groups or themes that ensure a structured approach toward the running of your targeted campaigns.
• keyword intent and Understand user intent: navigational, informational, and transactional, and how to choose keywords to match desired campaign outcomes.

This module will help arm the participants with the essential skills to carry out effective keyword research to ensure that their SEM campaigns are precisely targeted and optimized for success.

The competency of an Search Engine Marketer, the art and science of writing compelling ad copy that secures attention and converts into action, is revealed in this module.

• Effective Ad Copy Writing Techniques: Learn the techniques for clearly, concisely, and creatively writing ad text that gets your audience targeting the click.
• Understanding Ad Formats: Learn ad formats and how to write your copy in each best.
• Writing to Effective Ad Headlines and Descriptions: Learn to write irresistible headlines and ad descriptions that spell out your key benefits and strong calls-to-action.

This module will subsequently enable the learner to develop effective ad copies meeting the campaign objectives while ensuring measurable results.

This module will offer participants the right understanding of effectively managing the bids in Search Engine Marketing campaigns for optimum performance within the budget.

• Understanding the Auction Process: Learn how search engine auctions work, and what determines ad placement and Cost Per Click (CPC) - including Bid Amount, Ad Quality, and Relevance.
• Bid Optimization Strategies: Learn how to optimize bids using manual bidding, automated bidding strategies, and bid adjustments for performance data, audience segments, and keywords.
• Budget Management for SEM Campaigns: Learn how to effectively allocate and manage budgets at the campaign, ad group, and keyword levels for maximum ROI.

This module will equip participants with the ability to manage their bids and budgets strategically so that their SEM campaigns are sure to deliver maximum value and performance.

This module will cover how to optimize the performance of SEM campaigns by making strategic adjustments and testing for better results.

• Performance Optimization Techniques for Campaigns: Learn how to analyze key performance metrics, identify underperforming elements, and make changes to improve campaign efficiency and effectiveness.
• Split Testing: Become proficient in running A/B testing-ad copy, visuals, or calls-to-action-to determine precisely which option elicits the most desirable responses from your target audience.
• Landing Page Optimization: Learn how to create and optimize landing pages in conformity with ad goals, enhance the user experience, and drive desired actions.
• Conversion Rate Optimization: Learn the ways of increasing the share of users who perform desired actions: buying, subscribing, downloading, and others, to get the highest possible return on your investments.

This module provides the trainees with hands-on techniques for fine-tuning the SEM campaigns in such a way that measurable and sustainable improvements are certain.

This module will train how to use data and analytics to track, measure, and optimize Search Engine Marketing campaign performance.

• Understanding the Metrics and Analytics Applied in SEM: Learn to read the key metrics like click-through rate, quality score, cost per click, conversion rate, and return on ad spend for performance measurement of campaigns.
• Using Data to Make Informed Decisions About Campaign Performance: Learn how to make the most out of performance data analysis and find actionable insights that would further help in optimizing their bidding, ad placements, and campaign efficiency.

This module equips the participant with the needed analytics competencies to monitor the performance, develop comprehensive reports, and make data-driven decisions toward their SEM success.

This module covers advanced strategies and tools of Search Engine Marketing to take their campaigns further to more advanced tuning for specialized goals.

• Retargeting: Learn how to segment your past website visitors into a target audience and serve relevant ads in hopes of re-engaging users to drive conversions for customer retention.
• Dynamic Search Ads: Learn how Dynamic Search Ads work to match users' queries with your website's relevant content, simplify ad creation, and increase targeting precision.
• Shopping Campaigns: Learn how to set up and optimize Shopping campaigns that ensure your products are shown in an enriched format-for instance, with images, prices, and descriptions-to effectively generate sales online.

This module covers the advanced techniques that allow participants to implement new-generation SEM strategies, fully taking advantage of campaign reach, relevance, and impact.

This module will get the participants' hands dirty as they apply their knowledge in different projects and case studies that connect the gap in theory and practical aspects of Search Engine Marketing.

• Working on Real-World Projects: Hands-on running of SEM campaigns-from keyword research to ad copy creation, bidding, and performance optimization-all in a simulated or real-world environment.
• Case Study Analysis: Go through elaborate case studies of successful and unsuccessful SEM campaigns to understand practical applications and take away real-life challenges and solutions.
• SEM Strategy Implementation: Dedicate yourself to the entire process of planning, executing, and refining the SEM strategy for driving results with the help of industry-standard tools and techniques.

The module serves as an assurance for the participants to go out with confidence and skills to independently handle the SEM campaign at professional levels.