Local search marketing is a process by which businesses or any other entities offering services to customers based in specific geographical locations promote themselves. It might be online and offline strategies that are targeted with the objective of better visibility of the business when someone performs a local search, hence drawing in customers from the locality.
Paid search advertising, sometimes called pay-per-click (PPC) some circle, is a great tool that helps businesses market their products and services to the world within a search engine results page. In this module, the article outlines the process by which students will be able to learn and practice paid search advertising campaigns that are successful.
Meta marketing is an overall approach to marketing that is beyond traditional marketing strategies and tactics. It is the combination of all managerial, traditional, scientific, social and historical foundations of marketing.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, engaging with your followers, analyzing your results, and running social media advertisements. Its importance lies in its ability to reach a wide audience, engage directly with customers, and provide measurable results.
Search Engine Optimization, is the process of enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs) through various techniques and strategies. The ultimate goal of SEO is to attract organic (non-paid) traffic from search engines by improving the website's relevance and authority for specific search queries.
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